Project
Project
Project
eBay
eBay
Sep 2023
Sep 2023
Overview
Overview
Overview
2FA was inconsistent across devices, and sign-in during checkout lacked personalization. I led a cross-platform redesign that introduced remembered sign-in logic, fallback options, scalable patterns, and auth app support for business sellers.
2FA was inconsistent across devices, and sign-in during checkout lacked personalization. I led a cross-platform redesign that introduced remembered sign-in logic, fallback options, scalable patterns, and auth app support for business sellers.
Role
Role
Role
Design Lead
Design Lead
Impact
Impact
Impact
↑ Sign-ins at check-out
↑ Account security
↓ Account recovery attempts
↑ Sign-ins at check-out
↑ Account security
↓ Account recovery attempts